Case Study – SOCKSSS

SOCKSSS is a young Swedish company founded in 2019 by Sean Fry and Oscar Lund-Hansen. It is specialized in the fashion of socks. The mission of the company is to elevate socks to a full-fledged part of the outfit. To do so, SOCKSSS offers socks with an outstanding design, excellent quality, and sustainable materials.

Nowadays, the company sells its luxury socks in 240 stores all over the world including 12 stores in Japan. Whereas many larger companies failed in Japan, SOCKSSS already makes 5-7% of their turnover in Japan and their made-in-Japan style socks amount for 20% of their global turnover.

Discover the company’s reception in Japan, encountered challenges and recommendations to other EU SMEs by reading our Case Study.