ICCJ: Building Italian-Japanese Bridges at Expo 2025

At Expo 2025 Osaka, the Italian Chamber of Commerce in Japan (ICCJ) connects Italian regional excellence with the Japanese market. Throughout the 6 months of the event, ICCJ provides support services to Italian regions, helping them showcase their offerings effectively. ICCJ coordinates press conferences, manages event logistics, and identifies relevant Japanese stakeholders -journalists, buyers, companies, and distributors- who can help promote Italy and develop business relationships. ICCJ provides qualified hostesses and interpreters to facilitate communication, ensuring Italian presentations are accessible to Japanese audiences. The ICCJ media team offers photography and videography services, documenting each regional showcase and sharing these materials through channels including press releases, magazine features, radio appearances, and influencer partnerships. The case of the Marche Region illustrates this approach perfectly. ICCJ recently coordinated their press conference while supporting a fashion show highlighting the region's textile excellence and cooking demonstrations that showcased Marche's culinary traditions. For Tuscany, ICCJ is developing advertising campaigns, engaging influencers, and securing radio appearances to build awareness ahead of their showcase in July. While Expo 2025 has a defined duration, the connections established during this period create channels for cultural exchange and business development. ICCJ's activities help turn temporary exhibitions into opportunities for ongoing relationships between Italian regions and the Japanese market. The Italian Chamber of Commerce in Japan continues its work as a cultural and commercial intermediary, helping Italy's regional products and services find recognition in Japan beyond the Expo period.

Source: ICCJ