Joint EU Green Mission showcased advanced Greentech in Tokyo

Started in 2025 as a collaboration between the EU-Japan Centre for Industrial Cooperation and the EU Business Hub, the initiative returned with an even stronger presence at Smart Energy Week / Sustainability Management Week in Tokyo in March 2026.

From 17–19 March 2026, around 60 European companies active in renewable energy, circular economy, and other green technology sectors showcased their solutions at the joint EU Green Transition Pavilion. The pavilion attracted strong interest from exhibition visitors, with European Greentech solutions often regarded in Japan as a global benchmark for innovation and sustainability.

To support business development, individual meetings were arranged alongside the exhibition and could be booked in advance through an online matchmaking platform. Companies selected through either the EU-Japan Centre or the EU Business Hub programme benefited from online pre-departure as well as on-site briefings.

On the day before the fair, the EU-Japan Centre, JETRO and the EU Business Hub jointly organised the EU-Japan Green Transition Seminar & Networking Event, bringing together around 150 participants from Europe and Japan. The programme featured presentations and pitch sessions highlighting European and Japanese perspectives on green transition-related business and innovation opportunities, alongside networking and face-to-face business meetings between participating organisations.

Another highlight was the EU-Japan Green Transition Reception, organised by the same partners as the seminar/networking event, together with the fair organiser RX Japan, which provided participants with further opportunities to strengthen business connections in Japan’s rapidly growing green innovation ecosystem.

The next Green Mission is planned for March 2027. In addition, both the EU-Japan Centre for Industrial Cooperation and the EU Business Hub continue to organise similar business missions across a range of industrial and technology sectors.
https://www.eu-japan.eu/events/green-mission 

A video of the event is available here