The EU Business in Japan (EUBIJ) pages provide practical information for European Union businesses and organisations in need of clear guidelines to trade with or invest in Japan or cooperate with Japanese partners. Over 500 pdf reports and webinars are available. During the webinars, participants will have the unique opportunity to listen to selected experts who have agreed to share their knowledge and expertise.
Onshore and Offshore Wind Market in Japan
Japan is increasingly turning to wind energy, both onshore and offshore, as part of its broader efforts to diversify its energy mix, enhance energy security, and achieve carbon neutrality by 2050. Given its long coastline and strong wind resources, floating offshore wind is emerging as a key pillar of Japan’s renewable energy strategy. The Japanese government has set an offshore wind power target (on a project formation basis) of 10 GW by 2030 and 30-45 GW by 2040. The purpose of this report is to evaluate the status of the onshore and offshore wind market in Japan. It offers insights into market trends and developments, specifically targeting EU-based small- and mid-sized companies that manufacture turbines and related products. These companies may be looking to enter the Japanese market or strengthen their existing presence in Japan. This report also aims to inform other stakeholders in the value chain, including exporters.
Bio-fuels for the automotive sector in Japan
Japan’s automotive biofuels market is entering a phase of cautious but notable transformation, shaped by ambitious national decarbonization goals under the Green Transformation (GX) strategy and evolving policy measures. Biofuels, though still a small part of Japan’s overall energy mix, are increasingly seen as a strategic tool to reduce greenhouse gas emissions, enhance energy security, and complement the electrification of transport.
This report provides a comprehensive overview of Japan’s biofuels market for the automotive sector within the context of the country’s broader decarbonization targets and evolving energy policies. It focuses on biofuels as a niche but important element of Japan’s GX strategy to reduce greenhouse gas emissions and enhance energy security.
Forthcoming webinars
'About Japan' webinar series 255: Biofuels for the automotive sector in Japan
07 October 2025
'About Japan' webinar series 256: Sauna Market in Japan
21 October 2025
'About Japan' webinar series 257: Finding public procurement tenders – How to use the Weekly Tender Digest as a tool
28 October 2025
'About Japan' webinar series 258: Doing business with Japanese government organizations - First-hand experience of European SMEs
18 November 2025
'About Japan' webinar series 259: Pharmaceutical Industry in Japan
25 November 2025
'About Japan' webinar series 260: Influencing Without Pushing - How to Get Results with Japanese
9 December 2025
Please register the webinars through the following link:
https://www.eu-japan.eu/eubusinessinjapan/events
- If you already have an active EUBIJ account on our website, please log in before registering to one or more webinars.
- If you are not yet a member, you will first have to create an account for free via:
https://www.eu-japan.eu/eubusinessinjapan/register
Once your account request is validated by our staff, please log in before registering to the webinar(s) of your interest. Please note that only EU entities can benefit from the EU Business in Japan support.
Published: October 2025