The EU-Japan Centre is now calling for expressions of interest for Market Access online and on-site workshops in 2023.

These workshops, in collaboration with Enterprise Europe Network partners (chambers of commerce, regional development agencies etc.), will provide information on how to access the Japanese market in a particular sector of interest and/or provide insights into the Japanese business culture.

The aim of the workshop is to support EU companies' business activities with Japan.

The industrial sectors that could be covered during the Market Access workshops include:

  • Food
  • Textile
  • Pharmaceuticals/medical devices
  • ICT/IoT/digitalisation
  • Cleantech/circular economy
  • Cosmetics
  • Furniture/interior accessories
  • multiple aspects of the Japanese business culture


Option 1. Topic 1: Overview of the Japanese Market, Import Processes and Procedures, Marketing, Distribution and Sales in Japan (of the selected sector of interest)
Online - (40-minute presentation + 10-minute Q&A session) or;
On-site - (2h interactive presentation + Q&A session)

Topic 2: Understanding the Japanese culture and learning its business practices

Online - (30-minute presentation + 10-minute Q&A session) or;
On-site - (2h interactive presentation in person + Q&A session)

Total time of the event = 1,5h online
Total time of the event = 4,5h on-site

(Japanese business culture only)

Option 2. Topic 1: Understanding the Japanese culture and learning its business practices, virtual communication and discovering the latest trends
Online - (40-minute presentation + 10minute Q&A session) or;
On-site - (3h interactive presentation in person + Q&A session)

Total time of the event = 50min online
Total time of the event =3,5h offline

The agenda of the workshop could vary (depending on the partners in collaboration and whether the workshop is held online or on-site), yet initially these workshops would address topics related to accessing the Japanese market, including modes of export to Japan, import processes and procedures, marketing, distribution and sales in Japan, distribution system and outlets in Japan, trade shows, business matching, meeting Japanese partners and Japanese business protocol as well as recent trends and virtual communication practices.

The workshop would take from 1-2 hours online and 3-4 hours at the premises of and in cooperation with local Enterprise Europe Network (EEN) partners or other EU entities.


All costs regarding the experts presentation fees as well as a possible travel (accommodation, flights) would be covered by the Centre. 
The date for the workshop would be scheduled at least one month in advance to ensure enough time for preparation and logistical arrangements. The EU-Japan Centre expects to co-organise approx. 10 workshops in 2023.


EEN partners who would be interested in co-organising online or on-site events, should contact Ms Ana Horvatin at with an indication of:

  • sector of interest
  • type of workshop (online or on-site)
  • preferred date or month for the event

Deadline for early submissions - 21 April 2023.

Keep in mind that it is possible to express an interest throughout the year, but the number of workshops we can organize is limited.
Learn more about past workshops here.

We look forward to hearing from you!

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