The report is targeted at EU companies seeking to improve their understanding of the Japanese business culture.

This report include:

• The importance Japanese cultural values in order to interpret Japanese actions in business
• Identified situations in business in Japan where misunderstandings arise
• Obstacles arising from misinterpreting meanings and intentions in Japanese business
• Five essential aspects for doing business with Japanese companies
• The real and growing significance of the Japanese SMEs

Please go to the EU Business in Japan website, to get the access to this report - If you are already a member of the EU Business in Japan website, please log in and then go to the report - If you are not yet a member, you will first have to register as a member via: http://www.eubusinessinjapan.eu/user/register