Report: How to Advertise in Japan

Information relating to advertising in Japan is very limited in English and the advertising industry practices are very domestic, which makes it very difficult for European companies to understand it and make the right decision. Thus, this report gives a brief overview of advertising industry in Japan and provides some suggestions on how European companies should select media for their advertisement based on Japanese media consumption habits and their advertising budget.

Please go to the EU Business in Japan website, to get the access to this report - If you are already a member of the EU Business in Japan website, please log in and then go to the report - If you are not yet a member, you will first have to register as a member via: http://www.eubusinessinjapan.eu/user/register 

EU-Japan Centre News

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The EU-Japan Centre is currently calling for experts who are specialised in specific industrial...
The Centre is launcing its last call to apply to "Get Ready for Japan", a 2-week training programme...
The EU-Japan Centre in Tokyo is regularly publishing "Industry and Policy News" from various...

Events

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21/01/2020
21-01-20 | 10:30 - 11:30 AM CET What are the specificities of Japanese food market?  How can your programme adapt to the specificities? This webinar is restricted to CHAFEA members only.  In 40...
Japan
27/01/2020
Exhibit at the “nano tech - International Nanotechnology Exhibition and Conference” Gain knowledge about the Nanotechnology market structure, sector analysis, business policy Identify relevant key...

Library

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December 2019 Japanese Industry and Policy News Topics covered in the December issue:LEGISLATION...
November 2019 Japanese Industry and Policy News Topics covered in the November issue:LEGISLATION...
EU-Japan Newsletter, Issue #68 December 2019The Centre is pleased to present to...