Report: How to Advertise in Japan

Information relating to advertising in Japan is very limited in English and the advertising industry practices are very domestic, which makes it very difficult for European companies to understand it and make the right decision. Thus, this report gives a brief overview of advertising industry in Japan and provides some suggestions on how European companies should select media for their advertisement based on Japanese media consumption habits and their advertising budget.

Please go to the EU Business in Japan website, to get the access to this report - If you are already a member of the EU Business in Japan website, please log in and then go to the report - If you are not yet a member, you will first have to register as a member via: http://www.eubusinessinjapan.eu/user/register 

EU-Japan Centre News

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To introduce European SMEs to the wide range of tender opportunities in Japan, JTTP Helpdesk...
The latest issue of the EU-Japan Centre's quarterly newsletter is available on https://www.eu-japan...
The EU-Japan Centre in Tokyo is regularly publishing "Industry and Policy News" from various...

Events

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Japan
01/09/2019
Testimonials FROM former participants Ms Gizem Cicek (TR) Trainee at Hitachi Research Lab – VinJ 2016/2017 "Can you imagine yourself feeling so lucky all the time? I couldn’t, until I got a chance...
Japan
01/09/2019
Vulcanus in Japan student internship programme Are you a company in Japan willing to host a European trainee? This programme is for you! “Vulcanus in Japan” is a 1-year internship programme for...

Library

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July 2019 Japanese Industry and Policy News Topics covered in the July issue:LEGISLATION AND...
June 2019 Japanese Industry and Policy News Topics covered in the June issue:LEGISLATION AND...
May 2019 Japanese Industry and Policy News Topics covered in the May issue:LEGISLATION AND...