Information relating to advertising in Japan is very limited in English and the advertising industry practices are very domestic, which makes it very difficult for European companies to understand it and make the right decision. Thus, this report gives a brief overview of advertising industry in Japan and provides some suggestions on how European companies should select media for their advertisement based on Japanese media consumption habits and their advertising budget.

Please go to the EU Business in Japan website, to get the access to this report - If you are already a member of the EU Business in Japan website, please log in and then go to the report - If you are not yet a member, you will first have to register as a member via: http://www.eubusinessinjapan.eu/user/register