This report acts as a guide and practical entry map for those in the Arts industry wishing to do new business with Japan or who are keen to expand their current offering.

This report covers:

• What Japanese audiences are generally looking for in Arts productions
• How to be most culturally relevant in Japan as a European act
• Which marketing tools are most effective
• How various demographic factors can influence attendance

Please go to the EU Business in Japan website, to get the access to this report - If you are already a member of the EU Business in Japan website, please log in and then go to the report - If you are not yet a member, you will first have to register as a member via: http://www.eubusinessinjapan.eu/user/register