Read the latest report on toy industry in Japan and identify potential business opportunities for your company.

In recent years, the Japanese toy market has changed significantly. In fiscal 2014 ending March 2015, Japan’s toy market witnessed a year-to-year increase by 9%, the best sales in a decade. Business integrations of major players including wholesalers have altered the market landscape. At the same time, the low birth rates as well as other factors are impacting the industry in various ways. How will the industry develop in the years to come and what are the chances for foreign companies to further expand in Japan? 

This report include:

• Market overview including market size, key drivers, trends and distribution channels
• Profiles of major domestic players
• Current status of foreign players
• Safety standards and regulations
• Potential areas for European companies in Japan

Please go to the EU Business in Japan website, to get the access to this report - If you are already a member of the EU Business in Japan website, please log in and then go to the report - If you are not yet a member, you will first have to register as a member via: http://www.eubusinessinjapan.eu/user/register