Tokyo2020 Tender results: Commission of PR agencies related to support for domestic PR activities

On June 16, Tokyo Organising Committee of the Olympic and Paralympic Games (TOCOG) awarded the contract concerning the "Commission of PR agencies related to support for domestic PR activities" to Dentsu Public Relations Inc., part of the PR giant Dentsu The tender was conducted under domestic rules and not published internationally. A commission chose Dentsu Public Relations Inc.'s proposal as the best one to support TOCOG's PR activities in the country.  For insiders in the PR world in Japan the selection does not come as a surprise, even though Dentsu has had some negative press during the past year and was suspended from participating in tender procedures by a number of Japanesse government organisations after death-due-to-overwork incidents in the firm. 

The contract consists among others of support in dealing with domestic media, issue management and risk management support, monitoring of news and social media and support with developing content for the domestic market. 

Contract no.29-5002
Contract"Commission of PR agencies related to support for domestic PR activities "
Winning bidders Dentsu Public Relations Inc. 
Price (incl. tax)29.7 million JPY

Sources: TOCOG, Business Chance Navi 2020

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