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EU-Japan Centre Booth on a trade show

To support EU SMEs internationalization toward Japan, the EU-Japan Centre organizes annual Business Missions to Japan in different sectors.

Applying is completely free of charge, and selected companies will be offered to exhibit in Japan, with all trade show fees covered.* The missions are about 4 days and allow participating companies to exhibit on a trade fair with the EU-Japan Centre booth. Networking events to maximize opportunities for the EU participants are also organised.

Our current Business Missions (click for details and to apply):

Biotech mission

Defence mission

Digital mission

Green mission

Innovation mission

Smart Factory & Robotics mission

Space mission

 

OBJECTIVES
The missions facilitate the first contact that could be the door leading to new business opportunities.

  • Gain knowledge about market structure, sector analysis, Japanese business culture and policy etc;
  • Identify relevant key contacts (decision makers, R&D centres, potential business partners etc);
  • Establish relationships with potential partners (trade and technology);
  • Benefit from face-to-face meetings leading to possible business opportunities;

ELIGIBILITY PROFILE
Please refer to each mission description.

PROGRAMME DESIGN AND CONTENT
Always include participation to a relevant trade fair in Japan, plus extra B2B activities such as Pitching Sessions or networking meetings. Please refer to each mission description for details.

SELECTION
Participants will be selected between the applications received by the deadline, and based on the quality of their application and potential in Japan. 

The missions are not a first arrived first served event. 

FAQ - Frequently Asked Questions

*Lodging, transport and small expenditures excluded. 

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Events

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Japan
16/03/2026 - 19/03/2026
The next mission will take place from 23-26 March, 2027 Planned application period: September-early November 2026 Highlights from Green Mission in March 2026   Are you a European business…
Japan
05/10/2026 - 09/10/2026
Mission dates: 05 - 09 Oct 2026 Are you active in the biotech, pharma, or related healthcare sectors and seeking business, technology, or collaboration opportunities in Japan? This autumn, the EU-…
Time in Brussels
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Time in Tokyo
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Exchange rate
1€ = 185,589 JPY