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DEBAILLEUL - from BE
Debailleul is a chocolaterie and patisserie founded by a French patissier in Brussels. The company aims to appeal to all senses, creating high-quality products with a unique visual identity. Its managing director joined the EU Japan Centre’s course on Distribution and Business Practices (DBP) in 2007. With the tagline ‘business strategy for customer satisfaction in Japan: creation of added value in retailing and marketing’, this 1-week training consisted of company visits and lectures on the Japanese retail market, economy, marketing, etc.
Business: Chocolate, ice cream, patisserie
History: Founded in 1983
Size in Japan: 5 shops and several pop-up stores
Target market: Retail
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Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.
