Case Study: Debailleul: a Belgian SME

DEBAILLEUL - from BE

Debailleul is a chocolaterie and patisserie founded by a French patissier in Brussels. The company aims to appeal to all senses, creating high-quality products with a unique visual identity. Its managing director joined the EU Japan Centre’s course on Distribution and Business Practices (DBP) in 2007. With the tagline ‘business strategy for customer satisfaction in Japan: creation of added value in retailing and marketing’, this 1-week training consisted of company visits and lectures on the Japanese retail market, economy, marketing, etc.

Business: Chocolate, ice cream, patisserie
History: Founded in 1983
Size in Japan: 5 shops and several pop-up stores
Target market: Retail

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