This publication is aimed at wine producers in Central and Eastern Europe who wish to sell their wine in Japan. As in other parts of Asia, wine consumption is increasing in Japan - from 2011-2012 it grew 12%. The Japanese currently mainly consume wines from Western Europe and from the New World. Given its currently extremely small market share, the potential for growth of wines from Central and Eastern Europe is considerable. This report will analyse the challenges and opportunities its wine producers will face.