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EU-Japan Centre Booth on a trade show

To support EU SMEs internationalization toward Japan, the EU-Japan Centre organizes annual Business Missions to Japan in different sectors.

Applying is completely free of charge, and selected companies will be offered to exhibit in Japan, with all trade show fees covered.* The missions are about 4 days and allow participating companies to exhibit on a trade fair with the EU-Japan Centre booth. Networking events to maximize opportunities for the EU participants are also organised.

Our current Business Missions (click for details and to apply):

> Biotech mission

> Defence mission

> Digital mission

> Green mission

> Nanotech mission 

> Smart Factory & Robotics mission

> Space mission

 

OBJECTIVES
The missions facilitate the first contact that could be the door leading to new business opportunities.

  • Gain knowledge about market structure, sector analysis, Japanese business culture and policy etc;
  • Identify relevant key contacts (decision makers, R&D centres, potential business partners etc);
  • Establish relationships with potential partners (trade and technology);
  • Benefit from face-to-face meetings leading to possible business opportunities;

ELIGIBILITY PROFILE
Please refer to each mission description.

PROGRAMME DESIGN AND CONTENT
Always include participation to a relevant trade fair in Japan, plus extra B2B activities such as Pitching Sessions or networking meetings. Please refer to each mission description for details.

SELECTION
Participants will be selected between the applications received by the deadline, and based on the quality of their application and potential in Japan. 

The missions are not a first arrived first served event. 

FAQ - Frequently Asked Questions

*Lodging, transport and small expenditures excluded. 

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Events

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Online
15/09/2026
The EUIPO and EPO, in cooperation with the EU-Japan Centre, are organising this webinar for Japanese companies. It will introduce practical examples of how companies can protect their brands, designs…
Online
30/09/2026
  On 30 September, the European Commission will host a webinar on the Digital Product Passport (DPP) under the EU Batteries Regulation. The webinar will cover the latest developments, key…
Time in Brussels
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Time in Tokyo
-
Exchange rate
1€ = 177,478 JPY