Export to Japan

When exporting to and distributing EU products in Japan, EU exporters should understand import process and procedure at Japan Customs and effectively navigate EU products through Japan Customs in association with qualified Japanese trade partners.

The heart of Japanese distribution is a wholesaler distribution model where wholesalers act as a business solution to both manufacturers/producers and retailers by taking on all logistic transactions, promotions of goods and financial risks.

Alternatives work typically in manufacturing sector but also apply for primary sectors like agriculture and food. They suit those EU producers and exporters who wish to expand cross-border business quickly with less financial and operational investment.

The export process starts with market research: EU exporters should research to know about Japanese market, their products for Japanese market, and Japanese consumers to target. Based on findings from market research, EU exporters then identify target market, set marketing position, and develop marketing strategies. According to the target, positioning and strategies, EU exporters search for a suitable partner.