Export to Japan

Upon import, imported foods are subject to regulatory clearances on food safety, disease control for domestic animal and plants, and protection of fisheries resources. In addition, imported foods are subject to other regulations upon sales in Japanese market.

Import and sales of foods require more complicated procedures than those of other items in Japan. Regulations concerning food sanitation and protection of domestic plants, animal and fisheries resources are enforced upon import.

When exporting to and distributing EU products in Japan, EU exporters should understand import process and procedure at Japan Customs and effectively navigate EU products through Japan Customs in association with qualified Japanese trade partners.

The heart of Japanese distribution is a wholesaler distribution model where wholesalers act as a business solution to both manufacturers/producers and retailers by taking on all logistic transactions, promotions of goods and financial risks.

For successful market entry to Japan, it is important that you effectively communicate your product information to Japanese distributors who represent and market your products in Japan.

In Japan, there are various intermediaries who are attracted to EU products while different distributors possess different qualifications. Selecting a best, qualified partner is the key for successful entry and growth in Japanese market.

Alternatives work typically in manufacturing sector but also apply for primary sectors like agriculture and food. They suit those EU producers and exporters who wish to expand cross-border business quickly with less financial and operational investment.

The export process starts with market research: EU exporters should research to know about Japanese market, their products for Japanese market, and Japanese consumers to target. Based on findings from market research, EU exporters then identify target market, set marketing position, and develop marketing strategies. According to the target, positioning and strategies, EU exporters search for a suitable partner.

Overview of the export process which EU exporters should be actively involved throughout. Key for business success is in cooperation with Japanese importers/buyers in order to establish a long-lasting business relationship. The process starts from exporter’s home country, to shipment of goods, to Japan Custom clearance, and ends at retail markets in Japan.