March 03

2021

Export to Japan 15: Markets, Distribution System and Sales Channels for B2B and B2C

03-03-21 | 10:30 - 11:00 AM CET

Various EU products and services began to enjoy benefits from the EU-Japan Economic Partnership Agreement (EPA) which entered in force on 1 February 2019, and we are seeing a considerable increase of EU exports to Japan.  But yet many EU exporters, particularly small and medium-scaled enterprises (SMEs) perceive access to Japanese market difficult because of unfamiliar trade and business practices.

This is a series of online training which presents the latest market information available in 2020-21 and explain in practical terms the most important things that EU companies should know when exporting to Japan so that the benefits of free trade can become more widely available to EU exporters for the second year of the EU-Japan EPA.

What should you know about Japanese distribution and sales systems?

When exporting to Japan, EU exporters must rely on Japanese distributors and agents. Japanese distributors and agents usually cover a specific territory, market or industry so that EU exporters may contract with a multiple number of intermediaries. The core of Japanese distribution system is a wholesaler distribution model where wholesalers act as a business solution to retailers by taking on all logistic transactions, promotions of goods and financial risks.

There are a variety of sales outlets available in Japan for B2C and B2B transactions. E-commerce challenges Japanese traditional distribution and sales systems and is striving by taking advantage of Japanese effective logistic services and provides superior convenience, in particular, at the time of Pandemic.

This webinar assists EU companies, in particular small- and medium sized enterprises (SMEs), in familiarizing with Japanese distribution and sales systems for their export products to achieve successful results in Japanese market.

FOR MORE INFORMATION & TO REGISTER: CLICK HERE

Please keep in mind that this webinar is only accessible to EU companies which are registered to the EU Business in Japan website: http://www.eubusinessinjapan.eu/user/register

EU-Japan Centre's News

More
Everything you need to know about the EU-Japan Business Round Table (BRT) and its activities.  …
Everything you want to know in 5 min about our 'Technology Transfer Helpdesk' - a service aimed at…
Everything you want to know about our 'Minerva' programme ! ✅What is it? ✅Who are the…

Events

More
Japan
16/05/2022 - 27/05/2022
"Due to the current global health situation, the EU-Japan Centre for Industrial Cooperation replaced its 2-week physical programme in Japan by a 2-week online programme. The objective of this…
Virtual mission
18/05/2022 - 20/05/2022
With the aim of supporting the EU food producers in Japan, the EU-Japan Centre is offering the opportunity to selected EU SMEs to virtually exhibit during ifia the International Food Ingredients…

Library

More
Case study - UAB GELD BALTIC Super GardenFreeze-dried berries, veggies, and ice cream…
BRT video Everything you need to know about the EU-Japan…
Technology Transfer Helpdesk video Everything you want to know in 5 min about our '…
Minerva video Everything you want to know about our 'Minerva'…