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Government-Private Partnerships to Promote the Use and Market Creation of Green Materials: Current Challenges and Prospects

December 04 2026

Logos EUJCIC - US-Japan Council

USJC-EUJC Policy Seminar
Government-Private Partnerships to Promote the Use and Market Creation of Green Materials: Current Challenges and Prospects

Friday 4 December 2026, 16:30–18:00 Tokyo (8:30–10:00 Brussels)
(Japanese language only, free event, Zoom Webinar)

Co-hosted by:U.S.-Japan Council / EU-Japan Centre for Industrial Cooperation

 

At a time when there is a growing need to achieve a decarbonized society and transition to a circular economy, expectations are rising for “green materials” that can simultaneously reduce environmental impact and enhance industrial competitiveness. Among these, “green steel”—which aims to reduce CO₂ emissions in the manufacturing process—is attracting significant attention. However, its widespread use requires addressing challenges that go beyond mere technological development, such as establishing mechanisms to properly evaluate environmental value, creating demand, and ensuring alignment with international regulations.

This webinar will be held as a follow-up to the policy seminar “Green Materials: Key for Scope 3 Emission reduction” which was held last November and received favorable feedback. We have invited speakers from the Ministry of Economy, Trade and Industry (METI), steel manufacturers, and related businesses to discuss policy and market trends surrounding green steel, as well as the challenges and prospects for its widespread use, from their respective perspectives. If you would like to participate, please register via the link below.

 

Agenda

 

16:30-16:32 (8:30 -8:32) Opening Remarks
-    Akihiko Tamura, Japan-side Managing Director, EU-Japan Centre for Industrial Cooperation

16:32-17:30 (8:32 -9:30) Presentations
-    Yoshiko Tsuwaki, Director, Metal Industries Division, Manufacturing Industries Bureau, Ministry of Economy, Trade and Industry
-    Shigeaki Tanaka, Executive Officer, Environmental Planning and Green Transformation, Nippon Steel Corporation
-    Kanna Mihara, President, BHP Billiton Japan Limited
-    Shinobu Tachibana, General Manager, UK Branch, NEWSCON Inc.   

17:30-17:58 (9:30-9:58) Q&A Session
-    Moderator: Yasuo Tanabe, Special Advisor, EU-Japan Centre for Industrial Cooperation / Senior Advisor, U.S.-Japan Council

17:58-18:00 (9:58 -10:00) Closing Remarks
-    Henry Takata, Representative Director, U.S.-Japan Council

 

Registration: This webinar will be held on ZOOM. Please click here for registration.

Q&A: If you have any questions for the speakers, please enter them in the Q&A section when you register for the webinar. Kindly note that it might be difficult to answer all questions due to time constraints. Thank you for kind understanding.

Click here for the materials from the policy seminar “Green Materials: Key for Scope 3 Emission reduction” held in November 2025 (Password required: Access is limited to supporting members of EUJC).

 

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