Webinar 135: Cross Cultural Issues: Overcoming mutual perceptions of distance and difference

March 05 2019

05-03-19 | 10:00 - 11:00 AM CET

How can European SMEs both overcome and exploit mutual perceptions of distance and difference between European and Japanese business environments?

In contexts for international business and management, perceptions of ‘distance’ and ‘difference’ can appear as sources of high risk, threats to management control, and thus as obstacles to international business success. As illustrated in this webinar, distances between Europe and Japan can appear actual or perceived: e.g. ‘real’ in terms of geography and climate, and ‘psychological’ in terms of management thinking, consumer behaviour, and of business cultures generally. These differences and distances can appear ‘mutual’: i.e. relevant to both sides of Japanese-European trading relationships. This webinar gives practical examples and advice to managers in EU companies who wish to both overcome actual and perceived differences and distances between Europe and Japan and – where possible – exploit these differences and distances in pursuit of business success in Japan.  

The webinar is targeted to EU companies seeking to enter markets and do business successfully in Japan.

Registration deadline: 04/03/2019

In 40 minutes from your desk, discover:

  • Initiate contact with potential customers and business partners in Japan
  • Identify and prepare for the ‘challenges’ associated with actual and perceived distances and differences between the business environments of Europe and Japan
  • Prepare – in practical terms – to overcome actual and perceived differences and distances between the business environments of Europe and Japan 
  • Prepare – in practical terms – to exploit actual and perceived differences and distances between the business environments of Europe and Japan
  • Initiate practical steps towards gaining reliable return on long-term business investments in Japan

Programme:

  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speakers: Dr Keith Jackson, SOAS University of London (UK) and Kobe University, Japan

Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office 

Please go to the EU Business in Japan website, to register for this webinar.

If you are already a member of the EU Business in Japan website, please log in and then go to the webinar link - If you are not yet a member, you will first have to register as a member via:http://www.eubusinessinjapan.eu/user/register and then when your registration request is confirmed, please log in and go to the 'Events' section of the website and register to the webinar.

EU-Japan Centre's News

More
The EU Business Hub @ Smart Energy Week Autumn 2025 Business Mission, taking place from September…
We are pleased to inform you about the upcoming webinars that will take place in May/June. Do not…
The EU-Japan Centre for Industrial Cooperation, Tokyo Office, is seeking an intern to support…
The EU Japan Centre is releasing a weekly press review covering Japan's economic and policy matters…
The EU-Japan Centre for Industrial Cooperation is recruiting a Data and Financial Coordinator in…
38 years ago, the EU-Japan Centre was founded in a spirit of enduring partnership between the…

Events

More
Online and in Japan
19/05/2025 - 13/06/2025
19-23 May 2025 → 1st phase online 9-13 June  2025→ 2nd phase in Japan PROGRAMME OBJECTIVES “Get Ready for Japan” aims to help understand Japanese business practices and communication styles and…
Japan
20/05/2025 - 23/05/2025
Mission dates : May 20 to 23, 2025 --- Applications are now closed --- Are you running a business specializing development of defence technologies and solutions, such as cyber-security, drones,…
We use a selection of our own and third-party cookies on the pages of this website. If you choose "ACCEPT ALL", you consent to the use of all cookies. You can accept and reject individual cookie types.
Related
Subscribe to
our newsletters

The EU-Japan Centre currently produces 5 newsletters :

  • EU-Japan NEWS - our flagship newsletter covering the Centre's support services, information about EU (or Member States) - Japan cooperation
  • Japanese Industry and Policy News
  • “About Japan” e-News (Only available for EU companies / EU organisations)
  • Japan Tax and Public Procurement Weekly Tender Digest (Only available for EU companies / EU organisations)
  • Tech Transfer Helpdesk Newsletter
Subscribe