This webinar offers practical guidance to EU-based organisations that are considering investing in expatriate assignments as a means towards exploring and exploiting business opportunities in Japan. In this webinar we illustrate the risks, challenges and opportunities faced by EU-based organisations preparing to invest in sending employees on expatriate (‘expat’) assignments to Japan.

Accordingly, in this webinar we present examples of how EU-based SMEs have recently used their investments in expat assignments to successfully establish market positions for their products and services in Japan. Discussing these examples, and drawing on the interviews and case studies presented in the report that accompanies this webinar, we offer practical step-by-step guidance designed to encourage EU-based SMEs to look beyond perceived threats of business failure and identify opportunities for business success as they consider designing and investing in expat assignments to Japan.

The webinar is targeted to decision-makers in EU-based SMEs considering new or additional investments in expatriate assignments in Japan.

In 40 minutes from your desk:

• Prepare for the risks involved when investing in expatriate assignments to Japan
• Identify key measures of relative success and failure of expatriate assignments
• Design expatriate assignments to Japan in ways that should improve their chances of success

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Please keep in mind that this webinar is only accessible to EU companies which are registered to the EU Business in Japan website: http://www.eubusinessinjapan.eu/user/register