May 24


Webinar 70: Distribution Channels for “Fast-Moving Consumer Goods"

Do you know that some of Europe’s most successful companies in Japan are marketing FMCG goods, either entirely or in part, as part of their overall strategy?

FMCG goods are fantastically popular in Japan.  Many European companies are already successfully marketing their FMCG goods in Japan and reaping fat profits.  It’s not that hard if your company has a plan and follows through on it.  This presentation includes tips and techniques to help your company with its Japan FMCG strategy.

The webinar was targeted to EU companies seeking to market any kind of FMCG goods in Japan, whether food, beverages, alcohol, souvenirs, health products, disposable items, electronics and accessories, or similar.

Topics learned during this webinar :

In 40 minutes from your desk, discover how to:

  • think about the opportunities in FMCG markets in Japan
  • formulate a multi-year strategy that your company can stick to and fully implement
  • avoid many of the classic problems of being a new FMCG brand in Japan


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Jay Nelson. Senior editor at Success Stories
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office


EU-Japan Centre's News

Joint statement signed by METI Vice Minister Hirose and Director General of DG GROW on the 35th…
On behalf of the EU-Japan Centre for Industrial Cooperation, it is with deep shock and great…
Check the video on our 'virtual mall' in the agri-food sector: ✅ Important for EU-Japan EPA and…


The EU-Japan Centre for Industrial Cooperation and its partner Qunie Corporation, will be organising an Official Side Event of the 8th Tokyo International Conference on African Development (TICAD 8…
01/09/2022 - 31/08/2023
  Check our 'Vulcanus in Japan' mobility action in this video including views from a participant - Everything you want to know in 5 min about our 'Vulcanus in Japan' programme ! Testimonials…


'virtual mall' in the agri-food sector video Check the video on our 'virtual mall' in the…
Overview of developments in the e-commerce sector in the BalticsReport on developments in the e-commerce sector…
Report: FDI Incentives by Prefecture 2022 Publication date: July 2022 To get…