June 21


Webinar 73: Visual Arts Sector: Market Overview, Perceptions and Practical Market Entry

21-06-16 | 10:30 h - 11:30 h

How do we present and market a European Arts production to Japanese audiences?

This report uncovered resident Japanese perceptions of European Visual and Performing Arts events and charted their recent experiences. The structure of our report focused on a combination of case studies and primary market research. We also conducted in-depth interviews with a number of professionals who have experience either as a producer or as an artist working with Japan. It acted as a guide and practical entry map for those in the Arts industry wishing to do new business with Japan or who are keen to expand their current offering.

Topics learned during this webinar?

In 40 minutes from your desk, discover:

  • What Japanese audiences are generally looking for in Arts productions
  • How to be most culturally relevant in Japan as a European act
  • Which marketing tools are most effective
  • How various demographic factors can influence attendance


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Natalie Meyer - Tokyoesque
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office


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