July 04


Webinar 99: Cross-cultural Issues: Establishing Solid Relationships With Japanese Partners (part 2)

04-07-17 | 10:30 - 11:30 AM CET

What are the Do’s and Don’ts in the management of business relations? 

Japan’s business world heavily relies on intact personal relationships or “ningen kankei” as they are called in Japanese.  No matter how good your products and how excellent your services are. If you fall short of establishing solid “ningen kankei” and mutual trust, you will most likely create a disadvantage for your company. A strong affiliation not only make the start of your business easier, it also helps to overcome difficult passages and a face-saving, constructive way. The Japanese way of communicating indirectly, solving conflicts and handling other difficult situations is largely based on the concept of “ningenkankei” and will be covered in this webinar. 

The webinar is targeted to EU companies seeking to intensify their co-operation after first contacts are made and wish to put the relationship with Japanese business partners on solid ground from the very start.

Registration deadline: 03/07/2017

What you will learn during this webinar?

In 40 minutes from your desk, discover how to:

  • Select the right staff representing your company in Japan
  • Identify key players in the Japanese organization
  • Create trust from the start 
  • Utter criticism and refusal in an appropriate way
  • Get feedback from Japanese partners
  • Deal with critical situations and conflict
  • React to customer complaints


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Angela Kessel, Consultant and Trainer for intercultural communication and marketing at ACCESS CULTURE 
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

Please go to the EU Business in Japan website, to register for this webinar.

If you are already a member of the EU Business in Japan website, please log in and then go to the webinar link - If you are not yet a member, you will first have to register as a member via:http://www.eubusinessinjapan.eu/user/register and then when your registration request is confirmed, please log in and go to the 'Events' section of the website and register to the webinar.

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