"Italia, amore mio!" Marks Its 10th Anniversary at Roppongi Hills

6-7 June 2026, Tokyo, Japan
Tokyo's most beloved Italian celebration is back — and bigger than ever. "Italia, amore mio!" returns to Roppongi Hills for its tenth edition, marking a decade of bringing the best of Italy to the heart of Japan. The milestone year also coincides with the 160th anniversary of diplomatic relations between Italy and Japan, making this edition a doubly historic occasion.

Organized by the Italian Chamber of Commerce in Japan (ICCJ), the festival was first launched in 2016 to mark the 150th anniversary of the two countries' diplomatic ties. Since then, it has grown into the largest Italian festival in Japan, welcoming hundreds of thousands of visitors and showcasing more than 200 Italian brands, including iconic names such as Ferrari, Maserati, Gucci, Barilla, and Vespa. On stage, it has hosted celebrated performers from both countries — among them Japanese stars Tomoyasu Hotei, Yoshimoto Banana, and Tsuchiya Anna, alongside Italian artists such as Zucchero, Emma Marrone, and Arisa.
For two days, 3,000 square metres of Roppongi Hills will be transformed into a vibrant Italian piazza. Visitors can look forward to a rich food court spotlighting regional Italian cuisine, a curated shopping area showcasing Made in Italy brands, live performances, cooking shows, talks, and concerts featuring internationally renowned artists from both nations. Admission is free and open to everyone.

The ICCJ, a non-profit organization based in Tokyo with 200 member companies, has been promoting cultural and commercial exchanges between Italy and Japan since 1972. "Italia, amore mio!" stands as the flagship expression of that mission — a joyful, open-door celebration of la dolce vita, right in the centre of Tokyo.
The event has free entry, so registration isn't required. The event contents will be uploaded to the homepage in the following months.

Source: Italian Chamber of Commerce in Japan
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