Italian Pavilion at Interior Lifestyle Tokyo 2024

Italian Design Day is an annual festival created by the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Ministry of Culture, organized since 2017 with the aim of promoting Italian design worldwide.

In accordance with this year's theme, "Manufacturing Value - Inclusiveness, Innovation, and Sustainability," the Italian Trade Agency in Tokyo organised "Beyond Form: Expressions of Italian Design" a three days exhibition and a talk event held at the "Interior Lifestyle 2024" trade fair, in Tokyo Big Sight on 12-14 June 2024, to highlight the production process that leads to the creation of industrial design objects that are not only aesthetically beautiful but also of high material value.

The manufacturing processes combine quality raw materials, tradition, craftsmanship, technology, and environmental sustainability, reaffirming Italy's manufacturing and production supremacy. This edition also conveyed a message of inclusion, addressing a broad audience of informed buyers.
In a 36-square-meter exhibition space was re-created a timeless living space by hosting major Italian brands of furniture, lighting and complements.
During the talk event the Italian design's prestige was presented by well-known personalities such as Naoto Fukasawa, influential and world-famous designer, Takahiro Tsuchida, journalist and expert on Italian design and Kaoru Tashiro, Italian design researcher and curator of this exhibition. The initiative displayed the excellence of Italian design, promoting the values of inclusiveness, innovation, and sustainability at the heart of Italian design. It attracted the interest and admiration of both industry professionals and Japanese consumers visiting the fair.

Source: Trade Promotion Section, Embassy of Italy - Tokyo