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The Italian Trade Agency (ICE) organized, for the first time, an Italian National Pavilion at SusHi Tech Tokyo 2026, one of the leading international events dedicated to technological innovation and smart cities, held at Tokyo Big Sight on 27-29 April 2026.
The initiative aimed to promote Italian startups and innovative SMEs in the Japanese and international markets, highlighting Italy’s growing ecosystem in sectors such as artificial intelligence, smart cities, IoT, cybersecurity, sustainable mobility and smart construction.
Nine Italian companies participated in the collective exhibition, presenting cutting-edge technological solutions and taking part in networking activities, B2B meetings and pitching sessions with investors, corporates and institutions. The participating companies were: Athlos, Digitarca, Electe, Icarus, Koala, Lunocode, MLR srl, Take Over Rilievi Integrati and TimelapseLab.
The Italian participation was supported by a dedicated communication campaign managed by the ICE Office in Tokyo, including a Japanese-language webpage, a digital company catalogue and promotional activities on major social media platforms.
Organized by the Tokyo Metropolitan Government, the event gathered more than 57,000 participants from around 100 countries and regions in its previous edition, confirming its role as one of the world’s most dynamic hubs for urban and technological innovation.

Source: Italian Trade Agency Tokyo Office
https://ice-tokyo.or.jp/events/italy-at-sushi-tech-2026/

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Published: June 2026

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