Japan named Country of the Year at VivaTechnology 2024

As a special guest country, Japan will showcase its disruptive innovations and global tech leadership at VivaTechnology 2024, the largest event in tech, digital, and startups in Europe. 

Japan External Trade Organization (JETRO) will set up a Japan Pavilion of 565 m2 where approximately 50 innovative startups and several large companies from Japan are expected to exhibit. JETRO will support participating companies with a rich menu of services, including mentoring, business matching support, and English communication training, thus utilizing its network. 

This is the first time for Japan to exhibit as Country of the Year at VivaTechnology. Compared to 2022, when JETRO participated last time, the Japan Pavilion is expected to be 10 times larger and have 4 times more exhibitors. Visitors from Europe and the world will have the opportunity to experience the latest Japanese technological advancements in Artificial Intelligence, Tech for Green, mobility, creator’s economy and Web3/metaverse, entertainment and Sports Tech, retail, Beauty Tech, etc. Top speakers from leading Japanese corporations will introduce their innovation strategy. 

Susumu Kataoka, President of JETRO, said: “Celebrating Japan's participation as the Country of the Year at Vivatech, a premier global innovation festival, is a true honor. Engaging with France and the global innovation community at VivaTech marks a significant leap for Japanese startups and corporates, for which this participation is sure to serve as a trigger to foster collaborations with international players. We are thrilled that Japan's leading corporations, known for their commitment to open innovation, will join us. JETRO, alongside the Ministry of Economy, Trade and Industry, is dedicated to supporting Japanese startups and corporates, and we invite everyone to explore the Japan Pavilion, to feel, see and understand what has been taking place in Japan over the past five years in terms of innovation.”
For more info please contact: info-prs(at)jetro.go.jp

Source: JETRO Paris

PIC : jetro