The link between DEI and innovation: Insights from Finland and Japan

Photo by Michael Holmes

Diversity, Equity, and Inclusion (DEI) are essential for driving innovation and growth in businesses, with Finland and Japan serving as key examples of how these principles are applied in different cultural contexts. As diversity, equity, and inclusion is now seen as a social issue rather than a personal issue, companies are increasingly recognising that DEI initiatives are no longer “nice to have” but are key to effective leadership. A management approach that prioritises inclusivity and equity is crucial to address changes like economic globalisation and ageing populations. 

In Finland, teaching innovation and promoting inclusivity and individuality already begins when a child starts school. In the renowned Finnish educational system, there’s a strong focus on co-creation, critical thinking, and emotional skills. While Finnish companies are at different stages of DEI maturity, there are some stand-out DEI initiatives. For example, the gaming company Supercell’s strategy emphasises that the company won’t achieve the diversity required for innovation unless it first embraces inclusion—organisations with inclusive cultures are six times more likely to be innovative and agile. DEI is becoming increasingly important in corporate Japan, and many DEI initiatives are driven by regulatory reform. Many business leaders see the importance of fostering a culture of DEI within their organisations, taking both a top-down and bottom-up approach. Japanese and Finnish cultures share many similarities, including great respect for nature, common sustainability and ESG goals, and a strong emphasis on technology and innovation. Helsinki Partners’ commitment to understanding DEI issues can help Japanese corporations navigate the local business practices and social norms in Helsinki. The organization promotes diversity, equity, and inclusion in Helsinki by helping Finnish companies recruit international talent and by connecting them with people and organisations that address other aspects of DEI.

Source: Helsinki Partners