This publication will help Japanese researchers, companies and other organisations take advantage of the considerable opportunities to establish and develop industrial activities or relationships in the EU. It begins with an explanation of how EU industry is expected to change, the impact and benefits the EU Single Market offers, how IPR protection is simplifying and strengthening, and new opportunities under the EU's Horizon 2020 programme. Then, it identifies key industrial sectors and sub-sectors likely to be of potential interest to Japan, including brief mention of some of the countless recent examples demonstrating the already-close industrial ties. Finally, its case studies outline the experience of 14 Japanese companies and business federations which have established activities in Europe.