Related

'About Japan' webinar series 191: Marketing Challenges when targeting the Japanese market

March 29 2022

29-03-22 | 10:30 - 11:30 AM CET

How to grow your consumer products business in Japan?

Japan has the 3rd largest GDP worldwide, its population is over 125million, bigger than any single EU country. It’s the fifth largest market for Made-in-Italy products and France exports over €0.5bn of wine annually. Japanese consumers love brands whether they be in food, personal care products like cosmetics, fashion, luxury goods or cars. Is Japan one of your export priorities?

In this webinar, learn the five key steps to successful Marketing in Japan.

The webinar targets EU companies which are either evaluating the Japanese market plus those who have already entered, yet have ambitions to grow further. The webinar’s focus is on B2C businesses especially food, beverages, fashion and apparel, luxury goods including home décor, personal care, cosmetics as well as over the counter health products. If you are in the services business for example banking, insurance or consumer Fintech, this webinar will also be informative.

FOR MORE INFORMATION & TO REGISTER: CLICK HERE

Please keep in mind that this webinar is only accessible to EU companies which are registered to the EU Business in Japan website: http://www.eubusinessinjapan.eu/user/register

EU-Japan Centre's News

More
The Centre quarterly newsletter, March 2026 issue, is now available. In this issue: Main event…
The European Business Council in Japan (EBC) Digital Committee will hold a Cybersecurity Conference…
The EU-Japan Centre for Industrial Cooperation is currently accepting applications to the call for…
The EU Japan Centre is releasing a weekly press review covering Japan's economic and business…

Events

Subscribe to
our newsletters

The EU-Japan Centre currently produces 5 newsletters :

  • EU-Japan NEWS - our flagship newsletter covering the Centre's support services, information about EU (or Member States) - Japan cooperation
  • Japanese Industry and Policy News
  • “About Japan” e-News (Only available for EU companies / EU organisations)
  • Japan Tax and Public Procurement Weekly Tender Digest (Only available for EU companies / EU organisations)
  • Tech Transfer Helpdesk Newsletter
Subscribe