As there is almost no cultivation/harvesting of coffee beans in Japan, it relies on imports for more than 99%. Most of the coffee beans are imported unprocessed as green beans for roasting in Japan. Japan is also dependent on imports of black tea. In 2021, the imports reached 17,627 tonnes, of which 410 tonnes were exported from the EU (2.3% volume share).
European brands of coffee, tea and soft drinks (mineral water and juices) are mainly found in premium supermarkets, such as Seijo Ishii, Meidiya and Kinokuniya. Twenty-eight European tea brands have been identified, including Kusmi, Fauchon and Messmer, and fourteen coffee brands, including Dallmayr, illy and Moccona.
Growing health awareness among Japanese customers has expanded healthy drink product choices, including new tastes. Decaffeinated beverage options, although from a low level, are gaining traction these days and this is a segment that EU companies could tap into, including organic herbal tea.
The webinar targets EU small- and medium-sized companies (SMEs) planning to enter the Japanese market for coffee, tea and soft drinks, and companies aiming at strengthening their current positions in Japan.
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Please keep in mind that this webinar is only accessible to EU companies which are registered to the EU Business in Japan website: http://www.eubusinessinjapan.eu/user/register
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Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.
