February 17

2021

Export to Japan 13: EU Advantages - Footwear & Leather

17-02-21 | 10:30 - 11:00 AM CET

Various EU products and services began to enjoy benefits from the EU-Japan Economic Partnership Agreement (EPA) which entered in force on 1 February 2019, and we are seeing a considerable increase of EU exports to Japan.  But yet many EU exporters, particularly small and medium-scaled enterprises (SMEs) perceive access to Japanese market difficult because of unfamiliar trade and business practices.

This is a series of online training which presents the latest market information available in 2020-21 and explain in practical terms the most important things that EU companies should know when exporting to Japan so that the benefits of free trade can become more widely available to EU exporters for the second year of the EU-Japan EPA.

What should you know when entering footwear and leather market in Japan?

With EU tanners’ long tradition and expertise of producing all kinds of leather, the EU produces a quarter of world's leather goods. The EU is a lead exporter of high-quality leather and finished leather goods to Japan. As for Japan’s leather industry, it lost international competitiveness as cheaper leather goods enter from Asia and high-end quality leather goods from Europe into Japan.

Imported leather goods dominate in Japan’s leather handbag market; and EU exporters sell branded, genuine leather bags with premium prices to meet consumer demand, while Japan’s leather footwear market is not expanding in size as consumer preference changes to comfortable shoes and to a variety of shoe materials other than genuine leather.

EU-Japan Economic Partnership Agreement (EPA) gives a tariff advantage and Japan’s legal protection a quality advantage to EU exporters. This webinar assists EU companies, in particular small- and medium sized enterprises (SMEs), in familiarising with Japanese leather and leather goods market and in reviewing marketing strategies for the future.

FOR MORE INFORMATION & TO REGISTER: CLICK HERE

Please keep in mind that this webinar is only accessible to EU companies which are registered to the EU Business in Japan website: http://www.eubusinessinjapan.eu/user/register.

EU-Japan Centre News

More
Get an overview of everything the EU-Japan Centre is doing in April 2021! (subject to changes)...
Get an overview of everything the EU-Japan Centre is doing in March 2021! (subject to changes)...

Events

More
26/04/2021
Deploying renewable energy massively will be key to achieve the 2050 goal of climate neutrality shared by the EU and Japan. In both regions, offshore wind is seen as one of the renewable sources...
27/04/2021
Import trade concessions are contained in the EPA for EU exporters of textile products to Japan. As a result, these EU products have since the entry into force of the Agreement an important competitive advantage on the Japanese markets.

Library

More
Japanese Industry and Policy News February-March 2021 JAPANESE INDUSTRY AND POLICY NEWSFebruary-March,...
Report: Export & Import EU-Japan Trade data 2020 Expert : EU-Japan Centre staffPublication date:...
Solar energy development in Japan | Juwi X Shizen Energy In 2013, two years after the nuclear accident of...