October 13

2021

Export to Japan 24: Market Entry: Communicating with Japanese partners on IPR, Japanese Standards, shipping and storage, labelling and packaging

13-10-21 | 10:30 - 11:00 AM CET

This is the second round of the online training series “What you should know when exporting to Japan”. It briefs in 30 minutes on the latest information on export processes and procedures relating to EU exports to Japan. It also covers trade and administrative rules and regulations relevant to EU businesses which are new to exporting as well as those which carry out regular, on-going businesses with Japan.

Focus is given to small and medium sized EU enterprises (SMEs) and to those sectors which offer growing opportunities to EU exports to Japan, i.e., food and health sectors.

What product information should you communicate to Japanese distributors?

For successful market entry to Japan, it is important that you effectively communicate your product information to Japanese distributors who represent and market your products in Japan.  Exporters generally well communicate product information which is tangible such as variety, design and feature but often neglect to communicate intangible sides of products which can add competitive values to products such as authenticity, conformance, serviceability and transparency. In this online session, we discuss about IPRs, Japanese Standards, and labelling & packaging which Japanese distributors use as market tools to appeal to Japanese consumers as value-added.

TO REGISTER: CLICK HERE

Please keep in mind that this webinar is only accessible to EU companies which are registered to the EU Business in Japan website: http://www.eubusinessinjapan.eu/user/register.

EU-Japan Centre's News

More
Joint statement signed by METI Vice Minister Hirose and Director General of DG GROW on the 35th…
On behalf of the EU-Japan Centre for Industrial Cooperation, it is with deep shock and great…
Check the video on our 'virtual mall' in the agri-food sector: ✅ Important for EU-Japan EPA and…

Events

More
31/08/2022
The EU-Japan Centre for Industrial Cooperation and its partner Qunie Corporation, will be organising an Official Side Event of the 8th Tokyo International Conference on African Development (TICAD 8…
Japan
01/09/2022 - 31/08/2023
  Check our 'Vulcanus in Japan' mobility action in this video including views from a participant - Everything you want to know in 5 min about our 'Vulcanus in Japan' programme ! Testimonials…

Library

More
'virtual mall' in the agri-food sector video Check the video on our 'virtual mall' in the…
Overview of developments in the e-commerce sector in the BalticsReport on developments in the e-commerce sector…
Report: FDI Incentives by Prefecture 2022 Publication date: July 2022 To get…