26-01-22 | 10:30 - 11:00 AM CET

This is the second round of the online training series “What you should know when exporting to Japan”. It briefs in 30 minutes on the latest information on export processes and procedures relating to EU exports to Japan. It also covers trade and administrative rules and regulations relevant to EU businesses which are new to exporting as well as those which carry out regular, on-going businesses with Japan.

Focus is given to small and medium sized EU enterprises (SMEs) and to those sectors which offer growing opportunities to EU exports to Japan, i.e., food and health sectors.

How are healthy foods regulated in Japan?

Since the 1970s, Japan has successfully achieved a dramatic decrease in mortality rate and increase in longevity.  Now Japanese consumers are interested in leading a long healthy life by changing life styles including the one on dietary habits.  Health and wellness are especially important in rapidly ageing Japan and Japanese consumers are increasingly interested in food and beverages that are less processed and have more natural and organic ingredients, as well as being environmentally friendly. 

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Please keep in mind that this webinar is only accessible to EU companies which are registered to the EU Business in Japan website: http://www.eubusinessinjapan.eu/user/register.