02-04-19 | 10:00 - 11:00 AM CET

How can managers in EU-based SMEs most effectively prepare for investing in a business trip to Japan?

Increasing numbers of small-and medium-sized enterprises (SMEs) in Europe are looking to make initial investments in Japanese markets for their goods and services. Common approaches include attending a trade exposition or fair or by joining an EU-sponsored trade mission. This webinar offers practical guidance to European SMEs attempting to ‘stand out from the crowd’ and ‘get noticed’ in Japan. Presenting real-life examples of European companies that have invested and - as a result - gained initial market recognition for their products and services in Japan, this webinar gives practical guidance in relation to targeting investments designed to attract interest from Japanese consumers, regulatory bodies and potential business partners. Specific topics include: timing of investment; location of investment; targeting (segmenting) of investment; and overall strategic justification of investments: for example, by investing in a business trip to Japan with the purpose of networking and forming lasting business relationships.  

The webinar is targeted to EU companies seeking to do business in Japan and wishing to attract interest from Japanese consumers.

Registration deadline: 02/04/2019

In 40 minutes from your desk, discover:

• Develop and apply a structured approach towards targeting initial investments in Japan
• Target investments such that your company’s products and services ’stand out’ and ‘get noticed’ in Japan 
• Use initial market recognition as a basis upon which to develop lasting relationships with consumers, regulatory bodies and potential business partners in Japan 

Programme:

• Introduction
• Expert’s presentation
• Q&A Session
• Conclusion

Speakers: Dr Keith Jackson, SOAS University of London (UK) and Kobe University, Japan

Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office 

Please go to the EU Business in Japan website, to register for this webinar.

If you are already a member of the EU Business in Japan website, please log in and then go to the webinar link - If you are not yet a member, you will first have to register as a member via:http://www.eubusinessinjapan.eu/user/register and then when your registration request is confirmed, please log in and go to the 'Events' section of the website and register to the webinar.