360° promotion of Italian production

The Trade Promotion Section of the Italian Embassy has organized a national pavilion at four important trade exhibitions to promote the excellence of Made in Italy and increase the business opportunities for Italian companies.

The year started with the International Jewellery Tokyo, in which 16 companies presented their collections much appreciated by Japanese professionals. Italy is the 3rd supplier of Japan in the jewelry sector with imports that registered a 70% increase.

From 7 to 9 February, taking place at BelleSalle Shibuya Garden, Moda Italia & Shoes from Italy was an exhibition dedicated only to Italian fashion, organized twice a year for more than 30 years. 120 Italian companies attended it.

Still in February a national pavilion with 6 companies was organized at Renewable Energy, one of the most important Japanese exhibitions in this sector. Italy's participation aimed to promote technological innovation, internationalization and improvement of competitiveness of Italian SMEs in the renewable energy and energy-saving sectors, fostering the development of industrial collaboration and scientific-technological partnerships between companies in the two countries.

The Italian Pavilion at Foodex Japan 2023 (March 7-10) registered the participation of 170 companies, doubled compared to 2022 edition. The Italian Pavilion was divided into exhibition areas – 157 booths, and a Showroom Area dedicated to companies which are newcomers in Japan - promotional corners and institutional stands dedicated to providing information on issues of interest to exhibitors and visitors. 
Special areas were set up such as: Corner Formaggi, dedicated to Italian cheeses; Punto Caffe’; Punto Pinsa, promoting this not yet well-known Italian specialty; and a Cooking show area focused on the specialties of Italian regional cuisine, had a great success attracting visitors.