The Italian Pavilion Takes Center Stage at FOODEX Japan

FOODEX JAPAN, celebrating its 50th anniversary in 2025, is the premier trade fair for food and beverage professionals in the Asia-Pacific region. This year, Italy will have the largest foreign presence, with 190 exhibitors organized by the Italian Trade Agency (ITA) in Tokyo. This marks a steady growth from 168 participants in 2023 and 187 in 2024, reinforcing Italy’s role as a key player in Japan’s food sector. Located in Hall 2 of Tokyo Big Sight, the Italian Pavilion will span 3,000 square meters, featuring individual 9-square-meter booths and two dedicated reception areas to welcome visitors and buyers. To enrich the visitor experience, three live cooking shows will take place daily in a fully equipped kitchen at the heart of the pavilion.

Additionally, three special tasting areas will highlight Italy’s gastronomic heritage:

• Coffee Corner – A showcase of premium Italian coffee beans from exhibiting companies.
• Pizza Station – Authentic Italian pizza prepared live.
• Pinsa Corner – Featuring one of the fastest-growing trends in Italian street food.

FOODEX Japan is a crucial platform for Italian food companies seeking expansion in the Asia-Pacific market. 
In 2024, Italian food and beverage imports into Japan surged by +14%, reaching JPY173.3 billion, with Italy holding a 1.6% market share. This trend highlights the increasing demand for high-quality Italian products among Japanese consumers.
Recognizing Japan’s regional diversity, the Italian Trade Agency will also coordinate a delegation at FOODEX KANSAI in Osaka on 23-25 July 2025. A 216-square-meter space will host around 20 Italian companies, further strengthening the presence of Italian firms in the Kansai region and southern Japan.

Source: Trade Promotion Section, Embassy of Italy - Tokyo

(Picture from FOODEX JAPAN 2024)