Within the EU-Japan Centre’s website, over 500 reports and webinars are available to EU businesses looking for practical info about the Japanese markets, their regulations, and their offered opportunities. Also covering some business culture aspects, the EU Business in Japan support is there to help EU businesses succeed in Japan!
Sauna markets in Japan
According to specialised market research firms, valued at USD 40.6 million in 2024, Japan’s sauna market is expected to reach USD 66.2 million by 2030, with a compound annual growth rate of 8.6% between 2025 and 2030. The present report analyses the various interconnected elements: a new subculture rooted in tradition, post-Covid19 spreading health consciousness and need for human connections, but also the much praised ‘totonou’ effect, an almost spiritual feeling of realignment of body and mind - that are driving the sauna boom in Japan, and the relevance it has for EU sauna-related products and services providers, eager to explore sale opportunities on the Japanese market.
Skincare markets in Japan
The Japanese skincare market is highly saturated and competitive, dominated by large domestic brands with cutting-edge R&D departments. Furthermore, the stringent regulations and complex import procedures of cosmetics or quasi-drug cosmetics take time and money to comply with. Nevertheless, there are plenty of opportunities for niche brands, that can localise their story and unique selling points to resonate with Japanese consumers. Understanding the intricate distribution channels and leveraging local resources are of utter importance; however long-term commitment and trust building with partners and consumers are the real keys to success.
Forthcoming webinars
13 January 2026 - Consumption tax in Japan – an overview
20 January 2026 - Dermatology Skin Care Market in Japan
27 January 2026 - Food Distribution Channels in Japan
3 February 2026 - Winning Presentation Strategies for Japanese Business Settings
10 February 2026 - Opening Pop-Up Stores and Setting up a franchise in Japan
17 February 2026 - Advancing EU-Japan CCS Cooperation - Innovation and Policy Alignment
24 February 2026 - Solar Power Industry Market in Japan
3 March 2026 - Understanding ‘the Why’ behind Japanese business behaviours” – the keys for relationship management
10 March 2026 - Batteries and Storage Technologies Market in Japan
Published: December 2025
The EU-Japan Centre currently produces 5 newsletters :
Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.
