June and July will be a busy period for the Trade Promotion Section of the Italian Embassy in Japan, supporting various Italian delegations attending five local trade fairs covering lifestyle, healthcare, fashion, and food sectors.
 

Italy at Interior Lifestyle 2025

Showcase for Italian interior design, home accessories, and building materials trends.
Interior Lifestyle 2025 (18-20 June, Tokyo Big Sight) is the leading international trade fair dedicated to the interior design industry in Japan. It gathers around 500 domestic/overseas exhibitors. The Italian Pavilion (180 sqm) - one of the largest among National Pavilions - will host 16 Italian manufacturers of furniture, interior accessories/household goods, and design building materials. The Talk "Design for a Better Life: Synergy between Italy and Japan", by the celebrated Japanese designers Setsu & Shinobu ITO, will be held at the "Lifestyle Salon" on 19 June.

Source: Trade Promotion Section of the Italian Embassy in Japan
 

Italian Companies to Participate in Japan Health, Trade Fair in Osaka

The Trade Promotion Section of the Italian Embassy in Japan will coordinate a delegation of 17 Italian companies from the Life Sciences sector at Japan Health 2025, a brand-new international trade show dedicated to the medical and healthcare industries. The inaugural edition of the fair will be held on 25–27 June 2025 at INTEX Osaka, coinciding with Expo Osaka 2025, during its themed week focusing on health and wellbeing. The objective of Italy’s participation is to foster new business opportunities and strengthen the export potential of Italian companies in the Life Sciences industry. Exhibitors from Italy will present their cutting-edge medical technologies, equipment, and services to the Japanese healthcare sector and broader Life Sciences community. Japan, the fourth-largest medical device market globally and second in the world by number of hospitals, represents a strategic partner for Italian companies aiming to expand their presence in Asia. The Life Sciences industry holds a strategic position in the Italian economy, characterized by innovation, high-quality production, and global competitiveness. The Italy Pavilion, covering approximately 430 square meters, will host the following Italian companies: ASA, Biomedical, Cimsystem, FOR.TEC. - Forniture Tecnologiche, Hiplaas, Human Brain Wave, INTA, PerfeTTO, Kontak, Major Prodotti Dentari, Medesy, Novamed, Pierrel, UNIDI, RI.MOS., RIC3D, WISE.

Source: Trade Promotion Section of the Italian Embassy in Japan
 

Moda Italia 2026 Spring/Summer Collections

Moda Italia, the largest Italian fashion trade exhibition in Japan, will be held on 9-11 July 2025 at Bellesalle Shibuya Garden in Tokyo. Over 110 Italian exhibitors will be presenting their collections for Spring/Summer 2026. A wide range of products is going to be displayed. Visitors will have the opportunity to meet the producers of apparel, knitwear, fashion accessories, bags/leather goods, and shoes. Entry is reserved for buyers and the press only. The organizers are expecting more than 2000 visitors.

Source: Trade Promotion Section of the Italian Embassy in Japan
 

The Italian Pavilion will have a prominent position at “FOODEX JAPAN in Kansai” 2025

FOODEX JAPAN – the No.1 Professional Trade Show for Food & Beverage in the Asia-Pacific region – is held every year in March in Tokyo. On 23-25 July, the trade show will also be held in Osaka, the second largest city in Japan, as “FOODEX JAPAN in Kansai”. Taking advantage of the great promotional and commercial appeal of the Expo 2025 in Osaka, which is held from 13 April to 13 October 2025, the Italian Trade Agency (ITA) - Tokyo Office will organize its first Italian collective at “FOODEX JAPAN in Kansai”. With an area of 400 square meters, the Italian Pavilion will be the largest national pavilion. Located in Hall 5 of Intex Osaka, it will host around 15 Italian Food companies presenting a great variety of products, among which are: extra virgin olive oil, balsamic vinegar, anchovies etc. In a space nearby to the Food area will be held a workshop focusing on Italian Wines named “BORSA VINI”. The initiative aims to promote in a single showcase the Italian excellences in the wine and food sectors. FOODEX JAPAN is a crucial platform for Italian food companies seeking expansion in the Asia-Pacific market. In 2024, Italian food and beverage imports into Japan surged by +14%, reaching JPY173.3 billion, with Italy holding a 1.6% market share. This trend highlights the increasing demand for high-quality Italian products among Japanese consumers.

Source: Trade Promotion Section of the Italian Embassy in Japan
 

BORSA VINI at FOODEX JAPAN in Kansai 2025

BORSA VINI is one of the annual events organized by the Italian Trade Agency (ITA) – Tokyo Office. The workshop includes wine tastings and free B2B meetings between Italian wineries and Japanese professional visitors. Since this year the Expo 2025 is taking place in Osaka, this edition of BORSA VINI will also be held in that city for three days (23-25 July) as part of “FOODEX JAPAN in Kansai”. Around 40 Italian companies will participate to present over 100 kinds of Italian wines. In cooperation with the “FOODEX JAPAN in Kansai” ’s organizers, the Italian Trade Agency (ITA) - Tokyo Office will organize various masterclasses focused on the wines presented by the Italian exhibitors. The event will provide an opportunity for Japanese industry professionals and Italian producers to exchange the latest information on Italian products and establish direct contacts. In 2024, Italian food and beverage imports into Japan surged by +14%, reaching JPY173.3 billion, with Italy holding a 1.6% market share. This trend highlights the increasing demand for high-quality Italian products among Japanese consumers.

Source: Trade Promotion Section of the Italian Embassy in Japan