EU-Japan Centre Past events

Alternatives work typically in manufacturing sector but also apply for primary sectors like agriculture and food. They suit those EU producers and exporters who wish to expand cross-border business quickly with less financial and operational investment.

The webinar targets Small and medium-sized EU producers of frozen food and ice cream seeking to enter the Japanese market or strengthen their current positions in Japan. It will provide information on recent trends and developments in the frozen food and ice cream market including possibilities for EU SMEs.

The export process starts with market research: EU exporters should research to know about Japanese market, their products for Japanese market, and Japanese consumers to target. Based on findings from market research, EU exporters then identify target market, set marketing position, and develop marketing strategies. According to the target, positioning and strategies, EU exporters search for a suitable partner.

The webinar targets start-ups with innovative biotech-related products or services that look for funding from Japanese medical, agricultural, chemical or environmental industries.

Speaker Mr. Tanaka was involved in many international negotiations and economic partnerships while working for the government and the Ministry of Economy, Trade and Industry for many years. He also played a leading role in Japan-EU EPA negotiations and industrial policy dialogue with the European Commission. This time, he will gives us some suggestions on what Japan's politics and economics must do and the industry should be like including the strengthening and expansion of the EU-Japan partnership.