About the Report 

Japan boasts a long tradition of Spirits making, with first records of locally distilled liquors appearing about 600 years ago in the South of Japan and giving rise to the large Shochu segment. Japan’s alcoholic beverage market has been on a steady decline since 2001 due to several factors, such as the ageing and declining population as well as changes in lifestyle and growing health awareness. The Spirits segment, which encompasses all distilled liquors is, however, growing strongly with an average of 5,5% between 2001 and 2021 in terms of consumption according to the Japanese National Tax Agency.

The Spirits industry is highly regulated from food safety to labelling to recycling and in order to import and sell liquor in Japan, licences are required. Thus, entering the Japanese market can seem daunting and it is often a sensible choice to work with a local partner or a locally established distributor or importer.

With this background, the report aims to provide an overview and insights into the Spirits market in Japan.

Click here to access the report. 

Publication date: July 2024

Please keep in mind that this report is only accessible to EU companies which are registered to the EU Business in Japan restricted content of our website. If you are not yet a member, please register here: https://www.eu-japan.eu/eubusinessinjapan