October 27


Webinar 160: COVID-19 and E-Commerce: Market Trends, Challenges, and Opportunities in Japan (A View from Rakuten)

27-10-20 | 09:30 - 10:30 AM CET

How can EU SMEs best take advantage of the e-commerce growth during COVID-19 to better position their products for market entry and expansion in Japan? 

In 40 minutes from your desk, discover:

  • Who the major e-commerce players/marketplaces are in Japan and their characteristics
  • What are the characteristics and preferences of Japanese consumers/online shoppers
  • What are the emerging trends in e-Commerce due to COVID-19
  • What categories from overseas are popular on e-commerce marketplaces
  • How firms can explore cross-border e-commerce and key considerations for market entry
  • How to market your product in Japan to drive sales
  • 1-2 case studies of successful overseas companies

The webinar is targeted to EU companies seeking to explore or develop their e-commerce market entry or expansion in Japan.

Registration deadline: 26/10/2020

Speaker: Mike Nguyen, Rakuten, Inc., Global Ads Division
Moderator: Pauline Laloux, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

For more details, please go to the EU Business in Japan website.

If you are already a member of the EU Business in Japan website, please log in. If you are not yet a member, you will first have to register.

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