October 27

2020

Webinar 160: COVID-19 and E-Commerce: Market Trends, Challenges, and Opportunities in Japan (A View from Rakuten)

27-10-20 | 09:30 - 10:30 AM CET

How can EU SMEs best take advantage of the e-commerce growth during COVID-19 to better position their products for market entry and expansion in Japan? 

In 40 minutes from your desk, discover:

  • Who the major e-commerce players/marketplaces are in Japan and their characteristics
  • What are the characteristics and preferences of Japanese consumers/online shoppers
  • What are the emerging trends in e-Commerce due to COVID-19
  • What categories from overseas are popular on e-commerce marketplaces
  • How firms can explore cross-border e-commerce and key considerations for market entry
  • How to market your product in Japan to drive sales
  • 1-2 case studies of successful overseas companies

The webinar is targeted to EU companies seeking to explore or develop their e-commerce market entry or expansion in Japan.

Registration deadline: 26/10/2020

Speaker: Mike Nguyen, Rakuten, Inc., Global Ads Division
Moderator: Pauline Laloux, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

For more details, please go to the EU Business in Japan website.

If you are already a member of the EU Business in Japan website, please log in. If you are not yet a member, you will first have to register.

EU-Japan Centre's News

More
Everything you want to know about our 'Minerva' programme ! ✅What is it? ✅Who are the…
Everything you need to know about our World Class Manufacturing (WCM) training programme and Lean…
Everything you want to know in 5 min about our 'Vulcanus in Japan' - a training programme for EU /…

Events

More
Japan
16/05/2022 - 27/05/2022
"Due to the current global health situation, the EU-Japan Centre for Industrial Cooperation replaced its 2-week physical programme in Japan by a 2-week online programme. The objective of this…
18/05/2022
In its ongoing efforts to help European SMEs to access the Japanese market, the EU-Japan Centre co-organises Market Access workshops in cooperation with the with local EU support organisations (…

Library

More
Minerva video Everything you want to know about our 'Minerva'…
WCM and Lean video Everything you need to know about our World Class…
Vulcanus in Japan video Everything you want to know in 5 min about our '…
Japanese Industry and Policy News April 2022Topics covered on the April issue:  Legislation…