This webinar provides an overview of the current situation on the Japanese consumer market (as of January 2021). It first presents current data on the purchasing power, size and relevance of the Japanese consumer market. The second part of this webinar describes particularities of Japanese consumer behavior and then presents the special characteristics of the Japanese consumer market and its most relevant target groups.
The webinar is targeted to EU companies seeking to newly develop or strengthen their current positions in Japan's meat market, and managers and marketing executives operating in the Japanese market.
In 45 minutes from your desk, you will understand:
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The EU-Japan Centre currently produces 5 newsletters :