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Report: Marketing Challenges when targeting the Japanese market
Analytical reports
Success in Japan requires a deep and ongoing understanding of the consumer. By ‘marketing,’ the authors mean developing and adapting the offer to meet the needs of local consumers as well as encouraging them to buy, and repeat buy through communication and promotional activities.
Marketing | Reports
Japanese Industry and Policy News January 2022
EU-Japan Newsletters
Topics covered on the January 2022 issue: Legislation and Policy News JIS established "vacuum glass" to improve the heat insulation of windows New promotion law enforced on April 1 to reduce 12 disposable plastic items such as forks and spoons RCEP comes into effect, 30% of the world's GDP starts in a huge economic zone  Forestry Agency announces CO2 absorption calculation method for forests  Survey and Business Data
Japanese industry and policy news
EEN Japan - Celebrating 10 years of working together booklet and video
Analytical reports, Case studies / Success stories
Ten years of ‘happy marriage’ of the EU-Japan Centre with EEN Video Booklet
enterprise europe network (EEN) | Success stories
35th anniversary of the EU-Japan Centre video
Cross-cultural presentations and videos
2022 marks the 35th anniversary of the EU-Japan Centre for Industrial Cooperation launched in 1987 by the European Commission (DG GROW) and the Japanese Government (METI). Check the video Or directly on YouTube:
About the Centre
Japanese Industry and Policy News November - December 2021
EU-Japan Newsletters
JAPANESE INDUSTRY AND POLICY NEWS November - December, 2021 Legislation and Policy News
Japanese industry and policy news
Local Decarbonisation in Japan: Municipalities, Regions and Clusters on the Road to Carbon Neutrality
Analytical reports
This report takes a look at Japan’s decarbonisation strategies, with a focus on the local and regional levels. At the core of the report are a few main research questions. First, what role do Japanese municipalities and regions play in the transition to a decarbonised society? How do cities understand this role, and what programs have been implemented in service of a commitment to a greener future? What opportunities exist for a diversity of actors—residents, governments, businesses—to…
minerva fellowship
EU-Japan Newsletter, Issue #76
EU-Japan Newsletters
December 2021 - EU-Japan NEWS - the Centre's newsletter is now available on WEB and PDF formats. Feel free to share any news you would find worth to disseminate via social media.
EU-Japan newsletters | EU/Japan-related news
Japanese Industry and Policy News October - November 2021
EU-Japan Newsletters
Topics covered on the October - November 2021 issue:  JAPANESE INDUSTRY AND POLICY NEWS October - November, 2021
Japanese industry and policy news
High performance energy storage | Skeleton Technologies X Marubeni
Analytical reports, Case studies / Success stories
Japanese trading giant Marubeni invested in March 2021 in Skeleton Technologies, an Estonian startup manufacturing ultracapacitors, an essential component of high capacity energy storage devices. The two companies also entered a strategic partnership to expand the sales and distribution of ultracapacitors to the Japanese and Asian market, in sectors such as vehicle manufacturing, smart cities and distributed renewable energy systems.
Electric Mobility | CaetanoBus X Mitsui
Analytical reports, Case studies / Success stories
Mitsui, one of Japan’s leading general trading companies, formed a strategic alliance with Portuguese manufacturer of buses, CaetanoBus in December 2017. Together, they have the vision to contribute to the reduction of air pollution by promoting the sales and expansion of electric buses worldwide.
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