The EU-Japan Centre

Report: Marketing Challenges when targeting the Japanese market

Success in Japan requires a deep and ongoing understanding of the consumer. By ‘marketing,’ the authors mean developing and adapting the offer to meet the needs of local consumers as well as encouraging them to buy, and repeat buy through communication and promotional activities.

Japanese Industry and Policy News January 2022

Topics covered on the January 2022 issue:

Legislation and Policy News

EEN Japan - Celebrating 10 years of working together booklet and video

Ten years of ‘happy marriage’ of the EU-Japan Centre with EEN

35th anniversary of the EU-Japan Centre video

2022 marks the 35th anniversary of the EU-Japan Centre for Industrial Cooperation launched in 1987 by the European Commission (DG GROW) and the Japanese Government (METI).

Japanese Industry and Policy News November - December 2021

JAPANESE INDUSTRY AND POLICY NEWS
November - December, 2021

Legislation and Policy News

Local Decarbonisation in Japan: Municipalities, Regions and Clusters on the Road to Carbon Neutrality

This report takes a look at Japan’s decarbonisation strategies, with a focus on the local and regional levels. At the core of the report are a few main research questions. First, what role do Japanese municipalities and regions play in the transition to a decarbonised society? How do cities understand this role, and what programs have been implemented in service of a commitment to a greener future? What opportunities exist for a diversity of actors—residents, governments, businesses—to collaborate on decarbonisation?

EU-Japan Newsletter, Issue #76

December 2021 - EU-Japan NEWS - the Centre's newsletter is now available on WEB

Japanese Industry and Policy News October - November 2021

Topics covered on the October - November 2021 issue:

JAPANESE INDUSTRY AND POLICY NEWS
October - November, 2021

High performance energy storage | Skeleton Technologies X Marubeni

Japanese trading giant Marubeni invested in March 2021 in Skeleton Technologies, an Estonian startup manufacturing ultracapacitors, an essential component of high capacity energy storage devices. The two companies also entered a strategic partnership to expand the sales and distribution of ultracapacitors to the Japanese and Asian market, in sectors such as vehicle manufacturing, smart cities and distributed renewable energy systems.

Electric Mobility | CaetanoBus X Mitsui

Mitsui, one of Japan’s leading general trading companies, formed a strategic alliance with Portuguese manufacturer of buses, CaetanoBus in December 2017. Together, they have the vision to contribute to the reduction of air pollution by promoting the sales and expansion of electric buses worldwide.