What are the main trends of the ceramic products markets in Japan?

If you are a bioceramics (dental or bone implants), tableware or interior design ceramic producer or major distributor this webinar will provide you some understandings of the Japanese ceramic market trends and opportunities. Japan’s aging population and the elders' expectations for a healthy, qualitative and active life represent great potential for products complying with this demands. At the same time the younger generations are becoming more open to the abroad experiences and more willing to acquire foreign products and to follow an European lifestyle. The number of single households are increasing as well, giving individuals the power to decide by themselves what products will best suit their needs. Therefore Japan is a market with distinct characteristics and the Japanese consumer behavior requires a special attention.

The webinar was targeted to EU companies seeking business opportunities in the ceramic materials sector in Japan, e. g. consumer goods or bioceramics.

Topics learned during this webinar?

• Trade Trends of Japan's Imports of EU ceramic products
• Consumer goods trends, retail opportunities, key words
• Re-housing trends, decision-makers, opportunities
• Dental Implants trends, distribution channels, opportunities
• Joint Replacements trends and opportunities
• Recommendations

Speaker: Sonia Pupaza – Faience Schassburg

Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

After Event Information:

This webinar has been recorded. Please click here to get access to the recorded session.

If you would like to access our guest speaker's PowerPoint slides, please click here.

Our guest speaker has written a report. Please click here to get access.