The EU-Japan Centre runs the EU-Japan Business Cooperation with ASEAN, Africa and Latin America Helpdesk (hereinafter, the "EJ3A helpdesk") with the aim to support business cooperation between EU and Japanese companies in and with ASEAN, Africa and Latin America. Business support will be provided by the helpdesk through various activities such as matchmaking events and seminars inviting interested European and Japanese companies. Actions undertaken by the helpdesk will seek cooperation with EU Member States’ trade promotion organisations under the “Team Europe” approach. 

If you are:

- an EU or a Japanese company,

- with proven experience and/or a concrete project targeting the ASEAN, African and/or Latin American market(s),

Looking for:

-    Business / commercial / technology partners, buyers or investors to undertake a project in the above three regions,

the EJ3A helpdesk can support you in your search of partners and information.

While many companies involved in such business cooperation are rather large companies, the EU-Japan Centre also supports small and medium-sized enterprises (SMEs), with the help of the Enterprise Europe Network (EEN), to take part in the EJ3A helpdesk’s actions.


EU-Japan business cooperation in and with ASEAN, Africa and Latin America can be defined as EU and Japanese companies partnering on a project in one of the above regions, and often in partnership with local companies and public entities. These partnerships can take various forms such as joint ventures, consortia, investment, acquisition or contractor/supplier agreements. Such collaboration can also be referred to as trilateral business cooperation (e.g. Africa-EU-Japan trilateral business cooperation).

Business case studies 

To concretely illustrate this type of business cooperation, the EU-Japan Centre has compiled three lists of business case studies between EU and Japanese companies in and with ASEAN, Africa and Latin America. These business case studies were found by monitoring news articles, press releases and other public sources.

Business case studies in Africa – currently being updated

Business case studies in Southeast Asia – available here

Business case studies in Latin America – coming soon


Join our upcoming events and read the reports of past events below.
Until now, the EU-Japan Centre has supported the connection between EU and Japanese companies in and with ASEAN and Africa through various events. Actions with Latin America will start at a later stage. 

Ongoing and upcoming events

Green Cluster / SME Mission

27 February to 1 March 2024

The business mission is organised every year by the EU-Japan Centre for EU small and medium-sized enterprises (SMEs) and industrial clusters. The business mission takes place at the Smart Energy Week in Tokyo. As an additional component of the business mission, the EU-Japan Centre also offers to support EU companies looking for Japanese business partners for projects outside Japan (e.g. ASEAN, Africa and Latin America).

More information here.

Apply here.

Past events

EU-Japan Business Matchmaking with Vietnam

The one-year matchmaking platform is now closed. It ended in March 2023.


Sustainable Technology Day

17 February 2023: Pitching and Networking (hybrid in Tokyo and online)


Business Mission: "EU-Japan Green Business Cooperation with Vietnam"

16 November 2022:  Online Pitching - Recording available here.

28 to 30 November 2022: Business mission at the Green Economy Forum & Exhibition in Ho Chi Minh City, Vietnam.


TICAD 8 Official Side Event "Africa-Japan-EU Trilateral Business Cooperation" (webinar)

Recording available here.

31 August 2022


EU-Japan Business Matchmaking with Vietnam – Kick-off event

Event report available here.

7 to 9 March 2022


EU-Japan-Africa Mission 2022

Event report available here.

14 to 18 February 2022


3rd Japan-Africa Business Forum (JABF 2021)

Event report available here.

29 June to 16 July 2021


Conference “EU-Japan business collaborations in third markets”

Event report available here.

3 December 2019


EU-Japan Business Round Table (BRT)

  • 15 November 2022 – Details available here.
  • 4 November 2021 – Agenda available here.
  • 5 November 2020 – Agenda available here.
  • 15 May 2019 – Agenda available here.



Various studies on the topic of EU-Japan business cooperation in and with ASEAN, Africa and Latin America have been conducted in recent years. Learn more about business opportunities and case studies with the below resources.



Several agreements and memoranda of understanding have been signed between the EU and Japan to help foster EU-Japan business cooperation in and with ASEAN, Africa and Latin America. Most actions related to these agreements are still in preparation.

  • Partnership on sustainable connectivity and quality infrastructure between the European Union and Japan, 2019. Available here.
  • Global Gateway, a European strategy to boost smart, clean and secure links in the digital, energy and transport sectors. Through this strategy, the EU plans major investments in infrastructure development around the world.
  • Memorandum of Understanding between the European Investment Bank (EIB) and the Japan Bank for International Cooperation (JBIC), 2018. More info here. The two banks expanded the MoU in 2021 to target new areas of cooperation. More info here.
  • Memorandum of Understanding between the EIB and the Nippon Export and Investment Insurance (NEXI). More info here.
  • Memorandum of Understanding between the EIB and the Japan International Cooperation Agency (JICA), 2019. More info here. The two institutions renewed the MoU in March 2023. More info here.
  • Memorandum of Understanding between the European Bank for Reconstruction and Development (EBRD) and NEXI. More info here.

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