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Report: The Japanese jewellery market

The aim of this report is to: (a) present an overview of trends and opportunities on the Japanese jewellery market, drawn from the experiences of European companies, and to (b) deliver strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese jewellery market.

Report: The Japanese Wine Market

About the Report

Report: The Log House Market in Japan

This work is a snapshot of the position that log houses occupy in the Japanese housing market and the opportunities that European SMEs related to this sector can encounter in it.

Report: The Market for Biogas Plants in Japan and Opportunities for EU Companies

About the Report

Report: The Medical Devices Market in Japan

The report targets EU SMEs that are manufacturing medical devices and seeking to enter the Japanese market.

Report: The Olive Oil Market in Japan

This report will provide European SMEs with insights into the opportunities and key success factors for entry into the Japanese olive oil market.

Report: The Pharmaceutical Industry in Japan 2025

The purpose of this report is to evaluate the current status of the pharmaceutical industry in Japan.

Report: The Sauna Market in Japan: Business opportunities for EU SMEs

The purpose of this report is to evaluate the current status of the Sauna Market in Japan.

Report: The Skincare Market in Japan

This report is aiming to provide an overview of and insights into the skincare market in Japan.

Report: The Vegetarian and Vegan market(s) in Japan

This report introduces the main factors that are supporting a growing interest in vega/vegetarianism in Japan.

Report: Understanding Japanese Firm Longevity

How do Japanese firms consistently survive and become some of the oldest firms in the world?

Report: Wine Market in Japan

This report is aiming to provide an overview and insights into the Wine market in Japan.

Report:Guide on Importers and Wholesale Distributors in Japan (food and wine; ICT; medical devices)

This report from the EU-Japan Centre provides a useful summary on distribution networks in Japan in food and wine, ICT and medical devices sectors.

Selling Through e-Commerce

e-Commerce is almost an indispensable requirement in Japan, and is commonly perceived as an “easy” way to enter the Japanese market. However, there are many things which must be taken into consideration when creating a website for the Japanese consumer.

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Selling Through Intermediaries

If establishing a local office in Japan does not seem like the right solution, it might be wise to use an intermediary. But the choice of such an intermediary should be made with caution, as there are vast differences between the different types of partners you might find.

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Soft Drinks

In Japan the buyers are very health-conscious, therefore they try to drink beverages with low or zero sugar addition. Great attention has been put PET bottles, thanks to their nature of recyclable recipients.

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Standards

A standard is a measure, a norm, or a model used to evaluate goods or processes. According to the Japanese Standards Association, standards help improve technology and production efficiency and increase public welfare.