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Sports

'About Japan' webinar series 196: Sports equipment market in Japan
28
JUN
2022
What business opportunities are there for EU SMEs in the Japanese sport equipment market? How can I enter and grow my sports business in Japan?
10:30 - 11:30
Report: Sports Equipment Market in Japan
The sports equipment market in Japan is worth over Euro 11.9billion. Although the market’s growth dipped during the pandemic, it is now rebounding quickly.
Report: Tokyo 2020 Olympic Games
This report suggests various opportunities for European companies that will arise from the Olympic and Paralympic Games in Tokyo in 2020.
Sports
Japan seems to be a country hungry to increase sports and the sports industry within Japan. In 2011 it formulated its first ‘Sport basic plan’ that aimed at promoting sports among different age groups, enhancing international exchanges, competitiveness.
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