'About Japan' webinar series 210: Engaging with Japanese consumers - why storytelling wins in digital and social media platforms
In this webinar, we will explore how to engage with Japanese consumers through effective storytelling on digital and social media platforms.
10:30 - 11:30
Article: The Japanese Consumer Mindset

Article written by

If you are targeting a Japanese company, it is essential to have a thorough understanding of the business model so that you can adapt your approach accordingly.
Consumption and Shopping Behaviours
Traditionally, Japanese consumers have tended to be rather loyal toward brands and to value quality over mass consumption. This is especially true for older consumers in a rapidly ageing population.
Differences among Generations
Japan’s shrinking population means that the market is currently seeing its number of potential consumers steadily diminishing, but it is not to be forgotten that the purchasing power and behaviour of consumers is also of prime importance.
Report: Contract Management Vol. 2 "Protection of Consumers' Rights"
This report is intended to help EU companies which sell and/or purchase goods and/or services for business purposes, such as reselling, manufacturing, providing services in Japan.
Report: Distribution Channels for Fast-Moving Consumer Goods
This report discusses many of the main management and strategic issues for EU FMCG companies seeking to improve distribution in Japan.
Report: E-Commerce in Japan
This report covers some basic information on import and specific e-commerce regulations including tax matters.
Report: Get to Know your Client and Adapt

About the Report

In ‘Get to know your Client and Adapt’, Mr Huysveld focuses

Report: Japanese Consumers' Behavior (by age and gender)
This report provides an overview of the current situation on the Japanese consumer market (as of January 2021).
Report: The Country-of-Origin Effect in Japan
This report follows a research on the impact of product origins in the product evaluation of the (Japanese) consumer.
Webinar 163: Japanese Consumers' Behavior (by age and gender)

Which consumer groups are the most relevant in the Japanese m

15:00 - 16:00
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