Success in Japan requires a deep and ongoing understanding of the consumer. By ‘marketing,’ the authors mean developing and adapting the offer to meet the needs of local consumers as well as encouraging them to buy, and repeat buy through communication and promotional activities.
Topics covered on the January 2022 issue: Legislation and Policy News JIS established "vacuum glass" to improve the heat insulation of windows New promotion law enforced on April 1 to reduce 12 disposable plastic items such as forks and spoons RCEP comes into effect, 30% of the world's GDP starts in a huge economic zone  Forestry Agency announces CO2 absorption calculation method for forests  Survey and Business Data
2022 marks the 35th anniversary of the EU-Japan Centre for Industrial Cooperation launched in 1987 by the European Commission (DG GROW) and the Japanese Government (METI). Check this video of our 35 years together!
JAPANESE INDUSTRY AND POLICY NEWS November - December, 2021 Legislation and Policy News
This report takes a look at Japan’s decarbonisation strategies, with a focus on the local and regional levels. At the core of the report are a few main research questions. First, what role do Japanese municipalities and regions play in the transition to a decarbonised society? How do cities understand this role, and what programs have been implemented in service of a commitment to a greener future? What opportunities exist for a diversity of actors—residents, governments, businesses—to…
December 2021 - EU-Japan NEWS - the Centre's newsletter is now available on WEB and PDF formats.
Topics covered on the October - November 2021 issue:  JAPANESE INDUSTRY AND POLICY NEWS October - November, 2021
Japanese trading giant Marubeni invested in March 2021 in Skeleton Technologies, an Estonian startup manufacturing ultracapacitors, an essential component of high capacity energy storage devices. The two companies also entered a strategic partnership to expand the sales and distribution of ultracapacitors to the Japanese and Asian market, in sectors such as vehicle manufacturing, smart cities and distributed renewable energy systems.
Mitsui, one of Japan’s leading general trading companies, formed a strategic alliance with Portuguese manufacturer of buses, CaetanoBus in December 2017. Together, they have the vision to contribute to the reduction of air pollution by promoting the sales and expansion of electric buses worldwide.

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Everything you need to know about the EU-Japan Business Round Table (BRT) and its activities.  …
Everything you want to know in 3 minutes about our 'Technology Transfer Helpdesk' - a service aimed…
Everything you want to know about our 'Minerva' programme ! ✅What is it? ✅Who are the…

Speakers & Authors

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Rie Arai
Researcher, Environment & Energy Research Division
Ken ASH
Director of Trade & Agriculture, OECD
Petr Bares
Managing Director

Events

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Japan
16/05/2022 - 27/05/2022
"Due to the current global health situation, the EU-Japan Centre for Industrial Cooperation replaced its 2-week physical programme in Japan by a 2-week online programme. The objective of this…
24/05/2022
24-05-22 | 10:30 - 11:30 AM CET   Do you want to accelerate the transparency, quality and smoothness of trust and relationship building with Japanese partners?   We all know that trust,…